Sarah Jones
Feb 14, 2014
Licensing and brand management firm memBrain has negotiated a new partnership between Shelby Star and Home Plate Entertainment to create a series of original animated music videos.
Licensing and brand management firm memBrain has negotiated a new partnership between Carmen and Christina Milian’s girls’ entertainment brand Shelby Star and production company Home Plate Entertainment to create a series of original animated music videos.The combination live-action/animated music videos will feature Milian as herself and voicing her younger animated alter ego as the two sing and dance together on stage. The first video in the series, “It’s Gonna Happen,” is available now on various digital platforms with four more in the pipeline.memBrain is also developing an app for iPhones/iPads and Android-based devices for “Shelby Star” to view and interact with the content.
http://www.licensemag.com/license-global/christina-milian-debuts-video-content
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